Your privacy matters to us. This policy explains how Beauty Edit Medical Aesthetics collects, uses, and protects your personal information when you interact with our website, book appointments, or receive care through our clinic or telemedicine program.
Effective date: April 2026 · Next review: April 2027
01
Who We Are
Beauty Edit Medical Aesthetics is a Calgary-based clinic offering medical aesthetics treatments and a hormone health telemedicine program (BHRT). We operate from:
114, 10816 Macleod Trail S, Calgary, Alberta
Our Privacy Officer is responsible for overseeing compliance with this policy and applicable privacy legislation. Contact details are provided in Section 10.
02
Applicable Legislation
Depending on the nature of your interaction with us, your personal information is protected under one or more of the following:
Alberta's Health Information Act (HIA) — applies to health information collected through our BHRT telemedicine program
Alberta's Personal Information Protection Act (PIPA) — applies to personal information collected through our aesthetics services and website
Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) — applies where federal legislation is engaged
03
What We Collect
We collect only the information necessary to provide our services. This may include:
Contact information — name, email address, phone number
Appointment information — booking history, treatment preferences, scheduling details
Health and medical information — medical history, medications, allergies, treatment records, clinical photographs (collected only where relevant to your care)
Payment information — processed securely through our booking platform; we do not store full payment card details
Communications — inquiries submitted through our website contact form or email
Marketing preferences — email subscription status and communication consent
We do not collect sensitive personal information without your knowledge, and we do not sell your information to any third party.
04
How We Use Your Information
Your information is used to:
Schedule and manage your appointments
Provide safe and effective aesthetic or medical treatments
Send appointment reminders and follow-up communications
Send marketing emails and promotions where you have opted in — you may unsubscribe at any time
Process payments and maintain billing records
Comply with legal and regulatory obligations
Improve our services and client experience
We will not use your information for any purpose not described in this policy without obtaining your consent first.
05
Disclosure to Third Parties
We share your information only where necessary and only with trusted parties bound by their own privacy obligations. These include:
Zenoti — our aesthetics booking and records platform
Jane App — our medical charting and telemedicine platform (health information only)
Shopify — our online retail store, governed by Shopify's own privacy policy
Alberta Precision Laboratories (APL) — for lab requisitions and results where applicable
Pharmacies and other healthcare providers — only where required for your care and with your knowledge
We do not sell, rent, or trade your personal information. We do not share your information with advertisers.
06
Health Information — BHRT Telemedicine Program
If you are a patient in our hormone health (BHRT) telemedicine program, your health information is governed by Alberta's Health Information Act (HIA) in addition to this policy.
Under HIA, you have the right to:
Request access to your health records
Request corrections to inaccurate information
Know how your information has been used or disclosed
Withdraw consent in certain circumstances
Health information collected through Jane App is stored on Canadian servers and is accessible only to authorized clinical staff involved in your care.
The custodian of your health information is our Medical Director, who holds prescribing authority and oversees clinical care. For health information requests, please contact us directly.
07
Retention & Destruction
Health records — retained for a minimum of 10 years from your last visit, as required by the Health Information Act
Aesthetic treatment records — retained for a minimum of 7 years in accordance with PIPA and business record requirements
Marketing preferences — retained until you unsubscribe or request removal
When records reach the end of their retention period, they are securely destroyed — digital records are permanently deleted and paper records are cross-cut shredded.
08
Your Rights
Access — request a copy of the personal information we hold about you
Correction — ask us to correct inaccurate or incomplete information
Withdrawal of consent — withdraw consent for non-essential uses such as marketing communications at any time
Complaint — file a complaint with the Office of the Information and Privacy Commissioner of Alberta (OIPC) if you believe your privacy rights have been violated
To exercise any of these rights, please contact our Privacy Officer using the details in Section 10. We will respond within 30 days.
09
Website & Cookies
Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our site. This may include analytics tools that collect anonymized usage data.
Our website may also include a consultation widget that collects information you voluntarily submit (such as your name, contact details, and skin concerns). Information submitted through this widget is used solely to follow up with you about your inquiry and is not shared with third parties for marketing purposes.
You can disable cookies through your browser settings. Doing so may affect the functionality of certain parts of our website.
10
Contact Us
If you have questions about this policy, wish to exercise your privacy rights, or need to report a concern, please contact our Privacy Officer:
